Search Intent in the context of AEO refers to the underlying purpose or goal behind a user's search query. It helps answer engines understand what the user is really looking for, enabling them to provide the most relevant and accurate answers.
Synonyms: user intent, query intent, search purpose, intent behind search
Understanding search intent is crucial for optimizing content to match what users want. It ensures that answer engines deliver precise responses, improving user satisfaction and engagement.
Answer engines analyze search intent to categorize queries into types like informational, navigational, transactional, or commercial. This helps tailor the answers to fit the user's needs effectively.