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A Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's query. It lists the results that the search engine considers most relevant to the query, including links to web pages, ads, featured snippets, and other types of content.
Synonyms: Search Results Page, Search Engine Results, Search Results, SERP
The SERP is crucial because it determines what information users see first when they search online. A well-optimized presence on the SERP can drive more traffic to websites and improve visibility for businesses and content creators.
Users enter queries into a search engine, and the SERP displays a ranked list of results based on relevance and quality. Marketers and SEO professionals analyze SERPs to understand competition and optimize content to appear higher in the results.
A typical SERP includes organic search results, paid advertisements, featured snippets, knowledge panels, and sometimes local business listings. For example, searching "best coffee shops near me" might show a map with local shops, reviews, and website links.
