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A Featured Snippet is a highlighted summary of an answer displayed at the top of search engine results pages (SERPs) in response to a user's query. In the context of AEO, it provides a concise, direct answer extracted from a webpage, helping users get quick information without clicking through multiple links.
Synonyms: Answer Snippet, Position Zero, Featured Answer, Google Snippet
Featured Snippets improve answer visibility by placing your content in a prime position on search results. This increases the chances of attracting clicks and driving traffic to your site. They also enhance user experience by delivering quick, clear answers.
In Answer Engine Optimization, optimizing content to appear in Featured Snippets involves structuring information clearly, using concise language, and targeting specific questions users ask. This helps search engines identify and display your content as the best direct answer.
Common types of Featured Snippets include:
