An Answer Snippet in AEO is a concise, direct response extracted from a webpage that appears at the top of search engine results. It provides users with quick answers to their queries without needing to click through to a website. These snippets are designed to improve user experience by delivering relevant information instantly.
Synonyms: featured snippet, position zero snippet, answer box, search snippet
Answer Snippets enhance user experience by providing immediate answers, saving time and effort. They increase the visibility of your content by placing it prominently in search results, which can drive more traffic to your site.
In Answer Engine Optimization, content is optimized to be clear, concise, and structured so that search engines can easily extract and display it as an Answer Snippet. This involves using direct answers, bullet points, and well-organized information.
Examples include definitions, step-by-step instructions, lists, or quick facts that appear in a box at the top of Google search results. For instance, a snippet might show the definition of a term or a quick recipe summary.